農(nóng)文旅融合 · 從傳統(tǒng)村落生長(zhǎng)出的現(xiàn)代藝術(shù) | MODERN ART IN TRADITIONAL VILLAGE

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國(guó)家高度重視農(nóng)文旅融合發(fā)展，近年來(lái)出臺(tái)了一系列政策措施，為農(nóng)文旅項(xiàng)目發(fā)展提供了強(qiáng)有力的政策支持。1. 鄉(xiāng)村振興戰(zhàn)略：明確提出要發(fā)展鄉(xiāng)村旅游、休閑農(nóng)業(yè)等新產(chǎn)業(yè)新業(yè)態(tài)，推動(dòng)農(nóng)村一二三產(chǎn)業(yè)融合發(fā)展。2. 中央一號(hào)文件：連續(xù)多年將農(nóng)文旅融合發(fā)展作為重要內(nèi)容，提出要大力發(fā)展鄉(xiāng)村休閑旅游，建設(shè)一批休閑農(nóng)業(yè)重點(diǎn)縣、鄉(xiāng)村旅游重點(diǎn)村。3. 文化和旅游部相關(guān)政策：出臺(tái)《關(guān)于促進(jìn)鄉(xiāng)村旅游可持續(xù)發(fā)展的指導(dǎo)意見》等文件，鼓勵(lì)發(fā)展鄉(xiāng)村民宿、鄉(xiāng)村旅游創(chuàng)客基地等。4. 農(nóng)業(yè)農(nóng)村部相關(guān)政策：出臺(tái)《關(guān)于促進(jìn)休閑農(nóng)業(yè)和鄉(xiāng)村旅游高質(zhì)量發(fā)展的指導(dǎo)意見》等文件，支持發(fā)展休閑農(nóng)業(yè)和鄉(xiāng)村旅游。5. 地方政府配套政策：各地政府也紛紛出臺(tái)配套政策，在土地、資金、人才等方面給予支持。

The state attaches great importance to the integrated development of agriculture, culture and tourism, and has introduced a series of policy measures in recent years to provide strong policy support for the development of agriculture, culture and tourism projects. 1. Rural revitalization strategy: It is clearly proposed to develop new industries and formats such as rural tourism and leisure agriculture, and promote the integrated development of rural primary, secondary and tertiary industries. 2. Central Document No. 1: For many years, the integrated development of agriculture, culture and tourism has been regarded as an important content, and it is proposed to vigorously develop rural leisure tourism and build a number of key counties for leisure agriculture and villages for rural tourism. 3. Relevant policies of the Ministry of Culture and Tourism: the Guiding Opinions on Promoting the Sustainable Development of Rural Tourism and other documents have been issued to encourage the development of rural homestay and rural tourism maker bases. 4. Relevant policies of the Ministry of Agriculture and Rural Affairs: The Guiding Opinions on Promoting High-quality Development of leisure Agriculture and Rural Tourism have been issued to support the development of leisure agriculture and rural tourism. 5. Local government supporting policies: Local governments have also issued supporting policies to support land, capital, talent and other aspects.

農(nóng)文旅項(xiàng)目是鄉(xiāng)村振興的重要抓手，未來(lái)發(fā)展?jié)摿薮蟆Ｔ趪?guó)家政策的大力支持下，通過(guò)精準(zhǔn)定位、豐富產(chǎn)品、創(chuàng)新營(yíng)銷、加強(qiáng)合作、注重運(yùn)營(yíng)，農(nóng)文旅項(xiàng)目可以實(shí)現(xiàn)盈利并持續(xù)發(fā)展，為鄉(xiāng)村振興注入新活力。同時(shí)，農(nóng)文旅項(xiàng)目與其他產(chǎn)品業(yè)態(tài)形成合力，可以進(jìn)一步拓展市場(chǎng)空間，提升盈利能力，實(shí)現(xiàn)爆火發(fā)展。農(nóng)文旅項(xiàng)目依托鄉(xiāng)村資源，將農(nóng)業(yè)、文化與旅游相結(jié)合，適合發(fā)展多種業(yè)態(tài)，以下列舉一些主要方向：

一、農(nóng)業(yè)體驗(yàn)類：休閑農(nóng)業(yè)：開發(fā)農(nóng)業(yè)觀光、農(nóng)事體驗(yàn)、農(nóng)產(chǎn)品采摘等項(xiàng)目，讓游客親身參與農(nóng)業(yè)生產(chǎn)，體驗(yàn)農(nóng)耕文化。例如：草莓采摘園、葡萄園、茶園、稻田畫等。科普教育：建設(shè)農(nóng)業(yè)科普教育基地，開展農(nóng)業(yè)知識(shí)科普、農(nóng)事體驗(yàn)等活動(dòng)，吸引學(xué)生和家庭游客。例如：農(nóng)業(yè)博物館、昆蟲館、植物園等。農(nóng)產(chǎn)品加工體驗(yàn)：讓游客參與農(nóng)產(chǎn)品加工過(guò)程，如果醬制作、豆腐制作、釀酒等，體驗(yàn)傳統(tǒng)工藝。例如：手工豆腐坊、釀酒作坊、果醬工坊等。

二、文化體驗(yàn)類：民俗文化體驗(yàn)： 展示當(dāng)?shù)孛袼孜幕鐐鹘y(tǒng)手工藝、民間藝術(shù)、節(jié)慶活動(dòng)等，讓游客體驗(yàn)當(dāng)?shù)匚幕攘Α＠纾好袼状濉⑹止に囎鞣弧⒎沁z文化體驗(yàn)館等。歷史文化體驗(yàn)：挖掘當(dāng)?shù)貧v史文化資源，打造歷史文化景點(diǎn)，開展歷史文化體驗(yàn)活動(dòng)。例如：古村落、古鎮(zhèn)、紅色旅游景點(diǎn)等。創(chuàng)意文化體驗(yàn)：結(jié)合當(dāng)?shù)匚幕兀_發(fā)創(chuàng)意文化產(chǎn)品，如文創(chuàng)產(chǎn)品、文化演出等。例如：文創(chuàng)集市、鄉(xiāng)村音樂(lè)節(jié)、露天電影等。

三、休閑娛樂(lè)類：鄉(xiāng)村民宿：利用鄉(xiāng)村閑置房屋，打造特色民宿，為游客提供舒適的住宿環(huán)境。例如：田園民宿、木屋民宿、帳篷營(yíng)地等；農(nóng)家樂(lè)：提供農(nóng)家飯菜、休閑娛樂(lè)等服務(wù)，讓游客體驗(yàn)鄉(xiāng)村生活。例如：農(nóng)家餐館、垂釣園、燒烤園等。戶外運(yùn)動(dòng)：開發(fā)徒步、騎行、露營(yíng)、攀巖等戶外運(yùn)動(dòng)項(xiàng)目，吸引熱愛運(yùn)動(dòng)的游客。例如：登山步道、騎行綠道、露營(yíng)基地等。

四、其他業(yè)態(tài)：康養(yǎng)度假： 利用鄉(xiāng)村良好的生態(tài)環(huán)境，發(fā)展康養(yǎng)度假產(chǎn)業(yè)，為游客提供健康養(yǎng)生服務(wù)。例如：溫泉度假村、森林康養(yǎng)基地、中醫(yī)藥養(yǎng)生館等。研學(xué)旅行：開發(fā)研學(xué)旅行線路和課程，吸引學(xué)生群體，開展農(nóng)業(yè)、文化、自然等方面的研學(xué)活動(dòng)。例如：農(nóng)耕文化研學(xué)基地、自然教育營(yíng)地等。電商平臺(tái)：搭建農(nóng)產(chǎn)品電商平臺(tái)，推廣當(dāng)?shù)靥厣r(nóng)產(chǎn)品，拓寬銷售渠道。例如：農(nóng)產(chǎn)品電商平臺(tái)、直播帶貨等。

Agro-cultural tourism project is an important starting point for rural revitalization and has great potential for future development. With the strong support of national policies, through precise positioning, product enrichment, innovative marketing, strengthening cooperation, and focusing on operation, agro-cultural tourism projects can achieve profitability and sustainable development, injecting new vitality into rural revitalization. At the same time, the agricultural tourism project and other products form a joint force, can further expand the market space, improve profitability, and achieve explosive development. Agro-cultural tourism projects rely on rural resources and combine agriculture, culture and tourism, which is suitable for the development of a variety of business forms. The following are some main directions:

1. Agricultural experience: Leisure agriculture: Develop agricultural sightseeing, farming experience, agricultural product picking and other projects, so that tourists can personally participate in agricultural production and experience farming culture. For example: strawberry picking garden, vineyard, tea garden, rice field painting and so on. Popular science education: Build an agricultural popular science education base, carry out activities such as agricultural knowledge popularization and agricultural experience, and attract students and family tourists. For example: agricultural museum, insect museum, botanical garden, etc. Agricultural product processing experience: Let visitors participate in the process of agricultural product processing, such as sauce making, tofu making, brewing, etc., to experience traditional crafts. For example: handmade beancurd workshop, brewing workshop, jam workshop, etc.

Cultural experience: Folk culture experience: display local folk culture, such as traditional crafts, folk art, festival activities, etc., so that tourists can experience the charm of local culture. For example: folk village, handicraft workshop, intangible cultural experience museum, etc. Historical and cultural experience: Excavate local historical and cultural resources, build historical and cultural attractions, and carry out historical and cultural experience activities. For example: ancient villages, ancient towns, red tourist attractions and so on. Creative cultural experience: Combining local cultural elements, developing creative cultural products, such as cultural products, cultural performances, etc. For example: cultural and creative market, country music festival, open-air movie and so on.

Third, leisure and entertainment: rural homestays: the use of rural idle houses to create characteristic homestays to provide comfortable accommodation for tourists. For example: pastoral homestays, wooden homestays, tent camps, etc.; Farmhouse: Provide rural food, leisure and entertainment services, so that tourists experience rural life. For example: farm restaurant, fishing garden, barbecue garden, etc. Outdoor sports: Develop hiking, cycling, camping, rock climbing and other outdoor sports to attract tourists who love sports. For example: hiking trails, cycling greenways, camping bases, etc.

4. Other formats: Health vacation: Take advantage of the good ecological environment in the countryside, develop the health vacation industry, and provide health and wellness services for tourists. For example: hot spring resort, forest health base, traditional Chinese medicine health center and so on. Research trips: Develop research trips and courses, attract student groups, and carry out research activities in agriculture, culture, nature, etc. For example: farming culture research base, nature education camp, etc. E-commerce platform: Build an e-commerce platform for agricultural products, promote local characteristics of agricultural products, and expand sales channels. For example: agricultural products e-commerce platform, live delivery and so on.

一、烏鎮(zhèn) · 阿麗拉

RESIDENTIAL DESIGN

“結(jié)廬在人境，而無(wú)車馬喧”，阿麗拉烏鎮(zhèn)坐落于“中國(guó)最后的枕水之鄉(xiāng)”，距烏鎮(zhèn)西柵景區(qū)僅3公里，既避開了喧囂，又承接著江南水鄉(xiāng)的詩(shī)意脈絡(luò)。烏鎮(zhèn)，享有“魚米之鄉(xiāng)”、“絲綢之府”以及“中國(guó)最后的枕水之鄉(xiāng)”的美譽(yù)。酒店的平面布局以傳統(tǒng)江南水鄉(xiāng)聚落空間為原型，其中傳統(tǒng)村落的公共空間以及公共與私人空間的組織形式是尤為重要的研究對(duì)象。本設(shè)計(jì)提取了村芯、水口、巷道、水渠等標(biāo)志性的公共空間元素，并延續(xù)了傳統(tǒng)街巷空間的尺度體系。同時(shí)，方案也吸收了傳統(tǒng)村落多巷道交匯的組團(tuán)特征建立起一個(gè)風(fēng)車形網(wǎng)格系統(tǒng)。

"In the people's environment, and no cars and horses noisy", Alila Wu town is located in "China's last pillow water town", only 3 kilometers away from Wuzhen Xizha scenic spot, not only to avoid the hustle and bustle, but also to undertake the poetic vein of Jiangnan water town. Wuzhen enjoys the reputation of "the hometown of fish and rice", "the home of silk" and "the last hometown of water in China". In terms of architectural design, Alilawu town cleverly integrates the three characteristic elements of Jiangnan water village: stone arch bridge, water system and water village culture, while combining the concept of modern minimalism, redefining the luxury standard of the hotel and providing guests with a unique accommodation experience. Through its understated yet modern design, the town of Alilau showcases the beauty of nature. The shadows of the cedar trees complement the reflections of the sky, creating a sense of unity between heaven and earth, giving guests an extraordinary visual enjoyment.

“從傳統(tǒng)村落中生長(zhǎng)出的現(xiàn)代藝術(shù)”。由GOA大象設(shè)計(jì)操刀，酒店以江南村落為原型，用極簡(jiǎn)線條與抽象幾何重構(gòu)水鄉(xiāng)意境。白墻灰瓦的建筑群倒映于靜謐水面，宛如一幅水墨長(zhǎng)卷；270°落地玻璃模糊了室內(nèi)外邊界，光影流轉(zhuǎn)間，仿佛置身“光的迷宮”。“移步換景，皆是風(fēng)雅”。公區(qū)以中央水庭院為核心，蜿蜒的水巷、鏤空的墻體、錯(cuò)落的庭院，處處呼應(yīng)烏鎮(zhèn)街巷的韻律。夜晚燈光亮起，素色墻壁與水波共舞，恍若“星辰墜入江南”。

"Modern art growing out of traditional villages". Designed by GOA Elephant, the hotel is based on a village in the south of the Yangtze River, using minimalist lines and abstract geometry to reconstruct the artistic conception of the water village. The buildings with white walls and gray tiles are reflected in the quiet water, like a long scroll of ink; 270° floor-to-ceiling glass blurs the indoor and outdoor boundaries, and the light and shadow flow between them, as if you are in a "maze of light". "Change the scenery, all are elegant". The central water courtyard is the core of the district. The winding water lanes, hollow-out walls and scattered courtyards echo the rhythm of the streets in Wuzhen. At night, the light is on, and the plain walls dance with the water waves, as if "stars fall into the south of the river".

二、空間美學(xué)

RESIDENTIAL DESIGN

整座酒店的高差控制在極小的范圍內(nèi)，使所有室內(nèi)、室外空間能夠平緩過(guò)渡，生硬的邊界被消解，平和與穩(wěn)定感便在連續(xù)的游走體驗(yàn)中油然而生。水系與院墻共同界定出的路徑，將建筑室內(nèi)與戶外空間不斷地轉(zhuǎn)換。漫步于度假酒店中，人們可在連續(xù)的穿行中，體驗(yàn)到聚落空間的疏密和光影的變換。建筑僅保留白、灰兩種色彩，抽象的幾何形體呈現(xiàn)于天空、水面和水杉林之間。方案試圖通過(guò)這樣的方式，將水鄉(xiāng)意象從建筑年代、風(fēng)格等具體的符號(hào)中剝離，重新建立一種僅與自然有關(guān)的秩序。

The height difference of the whole hotel is controlled within a very small range, so that all indoor and outdoor Spaces can be smooth transition, the stiff boundaries are dissolved, and the sense of peace and stability arises in the continuous walking experience. The path defined by the water system and the courtyard wall continuously transforms the indoor and outdoor Spaces of the building. Walking in the resort hotel, people can experience the density of the settlement space and the change of light and shadow in the continuous walking. The building is reserved only in white and gray colors, and the abstract geometric form is presented between the sky, the water and the metasequoia forest. In this way, the project tries to remove the water village image from the concrete symbols such as architectural age and style, and re-establish an order related only to nature.

材質(zhì)的選擇與色彩基于同樣的秩序體系。方案選擇以光潔的金屬和人工處理的石材代替裝飾性的面材，最終深灰色鋁合金與白色花崗巖分別被用作公共空間的屋頂和墻面用材。阿麗拉烏鎮(zhèn)試圖呈現(xiàn)的，是一座屬于現(xiàn)代人的迷宮，一處新舊交疊的時(shí)空。某種意義上，這更接近于一種對(duì)于時(shí)空的討論——在這里，“傳統(tǒng)”與“現(xiàn)代”都超越了特定時(shí)代風(fēng)格所給予的定義，而歸于抽象的語(yǔ)言。漫步中所獲得的平和與安寧，也正是設(shè)計(jì)師希望寄予每一位度假者的禮物。

The selection of materials and colors is based on the same order system. The scheme chose to replace the decorative veneer with glossy metal and hand-treated stone, and finally dark gray aluminum alloy and white granite were used as the roof and wall materials of the public space respectively. The town of Alilau is trying to present a maze of modern people, a time and space where the old and the new overlap. In a sense, this is closer to a discussion of time and space - where both "traditional" and "modern" transcend the definitions given by the style of a particular era and are relegated to abstract language. The peace and quiet of the walk is also the gift that the designer hopes to send to every holidaymaker.

項(xiàng)目名稱：阿麗拉烏鎮(zhèn)
所在地址：浙江省嘉興市
業(yè)主：雅達(dá)國(guó)際
設(shè)計(jì)單位：goa大象設(shè)計(jì)
建筑面積：25000平方米

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