AW26商貿(mào)展會(huì)回顧｜氣味上海 NOTES SHANGHAI

2026年4月5日，氣味上海x 美美上海2026春季展在上海西岸國際會(huì)展中心圓滿落幕。

本屆氣味上海以「無界 Boundless」為主題，試圖突破感官邊界，讓嗅覺與視覺藝術(shù)、音樂藝術(shù)及更多跨學(xué)科表達(dá)產(chǎn)生鏈接。我們攜手來自不同文化、背景與方法論的創(chuàng)作者，帶來豐富的全新內(nèi)容，在更廣闊的維度上呈現(xiàn)香水香氛行業(yè)的時(shí)代圖景。

On April 5, 2026, Notes Shanghai × Beauty Shanghai 2026SS wrapped up successfully at the West Bund International Convention and Exhibition Center.

This season, Notes Shanghai introduced the theme “Boundless,” a concept that pushes beyond traditional sensory borders—bringing scent into dialogue with visual art, music, and other interdisciplinary forms of expression. Working with creators from a wide range of cultural and creative backgrounds, the fair showcased a dynamic slate of new content and offered an expanded, contemporary perspective on the fragrance industry.

來自29個(gè)國家及地區(qū)、近200個(gè)精品香水香氛品牌、10家集合店及12家香精公司參展，其中：海外品牌占比60%，且近半數(shù)為首次在中國參展。

Nearly 200 Fragrance Brands from 29 Countries: 60% International, Nearly Half Making China Debut

本屆氣味上海共有來自29個(gè)國家及地區(qū)的近200個(gè)精品香水香氛品牌、10家集合店及12家香精公司參展，其中：海外品牌占比60%，且近半數(shù)為首次在中國參展；更有超100款新品選擇氣味上海作為首發(fā)平臺(tái)。

This year’s Notes Shanghai brought together nearly 200 niche fragrance brands, 10 multi-brand retailers, and 12 fragrance houses from 29 countries and regions. International exhibitors accounted for 60% of the total, with almost half presenting in China for the first time. More than 100 new launches also chose Notes Shanghai as their premiere platform.

共吸引7,000+名專業(yè)觀眾 &

12,000+名公眾消費(fèi)者觀展。

7,000+ Professionals &

12,000 Public Visitors

四天時(shí)間內(nèi)，氣味上海x美美上海2026春季展共吸引了7,000+名來自海內(nèi)外奢侈品集團(tuán)、化妝品集團(tuán)、渠道商、博主、行業(yè)品牌、消費(fèi)媒體、投資機(jī)構(gòu)等不同領(lǐng)域的專業(yè)觀眾，以及12,000+名公眾消費(fèi)者齊聚上海西岸國際會(huì)展中心。

Over the four-day event, Notes Shanghai × Beauty Shanghai 2026SS drew 7,000+ professional attendees from across the luxury and beauty sectors—including international brand groups, cosmetics conglomerates, distributors, creators, industry brands, consumer media, and investment institutions—along with 12,000+ public visitors at the West Bund International Convention and Exhibition Center.

特展版塊全面升級(jí)：傳奇調(diào)香大師 Dominique Ropion 親臨現(xiàn)場；Osmothèque 再度亮相。

Special Exhibition Upgraded: Legendary Perfumer Dominique Ropion Attended; Osmothèque Returned

本屆展會(huì)，特展版塊全面升級(jí)——?dú)馕渡虾Ｅc美美上海攜手世界唯一香水檔案館Osmothèque、調(diào)香大師Dominique Ropion、奇華頓 Givaudan、帝斯曼-芬美意 dsm-Firmenich、IFF、CPL、香氣-視覺藝術(shù)轉(zhuǎn)譯者千馥百繪Sandy-Z、國際知名鋼琴家及香水專家洛朗·阿蘇倫 Laurent Assoulen、黑地?DINshare、金桂獎(jiǎng) GOA，共同帶來十場特別主題展覽，為觀眾勾勒出更立體的嗅覺藝術(shù)世界版圖。

This year, the special exhibition program received a comprehensive upgrade. Notes Shanghai × Beauty Shanghai collaborated with the world’s only perfume archive Osmothèque, legendary perfumer Dominique Ropion, Givaudan, dsm-Firmenich, IFF, CPL, scent-to-visual art translator Sandy-Z, internationally renowned pianist and fragrance expert Laurent Assoulen, DINshare, and the GOA Golden Osmanthus Award to present ten themed exhibitions, offering visitors a richer, multi-dimensional exploration of the world of olfactory art.

全新特展欄目「大師們」重磅啟幕，第一季致敬當(dāng)代調(diào)香界的巔峰人物、技術(shù)派傳奇 Dominique Ropion，并邀請(qǐng)到Dominique本人親臨現(xiàn)場，參與論壇與粉絲見面會(huì)，與中國觀眾近距離交流。

The brand-new special exhibition series “The Masters” made its debut this season, paying tribute to a leading figure in contemporary perfumery and a legend of technical mastery, Dominique Ropion. Dominique himself attended the event, taking part in forums and fan meet-and-greets, offering Chinese audiences a rare opportunity for close-up interaction.

香水檔案館Osmothèque備受好評(píng)的特別展覽「香水歷史漫游」再度亮相，同時(shí)帶來第二季「香氣家族」，聚焦香調(diào)家族的演化脈絡(luò)，精選各大香調(diào)及其分支的開山之作，呈現(xiàn)氣味演變的源頭與典范。

The highly acclaimed special exhibition “THE ODYSEEY OF PERFUME HISTORY” by Osmothèque returned this season, alongside the second season, “Perfume Families.” Focusing on the evolution of fragrance families, the exhibition highlighted landmark creations from major scent categories and their branches, offering visitors insight into the origins and defining exemplars of olfactory development.

共舉辦50+場行業(yè)論壇及沙龍活動(dòng)，超20,000人在線觀看。

50+ industry forums and salon events were held, with over 20,000 viewers tuning in online.

展會(huì)期間共舉辦50+場行業(yè)論壇及沙龍活動(dòng)，其議題跨越本土與全球、技術(shù)與藝術(shù)、傳統(tǒng)與未來、感官與表達(dá)、氣味與邏輯的界限，匯聚業(yè)內(nèi)前沿洞察與思考，線上直播觀看人數(shù)超20,000人。

During the exhibition, 50+ industry forums and salon events were held, covering topics that spanned local and global perspectives, technology and art, tradition and the future, as well as the boundaries between senses, expression, scent, and logic. Bringing together cutting-edge insights from across the industry, the events attracted over 20,000 online viewers.

全新推出多重玩法，打開游逛展會(huì)的更多體驗(yàn)維度。

Multiple New Experiences Launched to Enhance Exhibition Exploration

從逛展體驗(yàn)到周邊漫游，我們始終致力于為每位到場觀眾提供更愉悅的展會(huì)體驗(yàn)。

本屆氣味上海×美美上海聯(lián)合新氣巷 Notes Vibe、offnose、RITUALS怡式、天貓，全新推出多重互動(dòng)玩法，同時(shí)，聯(lián)合西岸國際會(huì)展中心、GATE M 西岸夢(mèng)中心、傳媒港花園里、星揚(yáng)西岸中心帶來專屬餐飲福利。

From exploring the exhibition to enjoying the surrounding area, we are committed to providing every visitor with a more enjoyable and engaging experience.

This season, Notes Shanghai × Beauty Shanghai partnered with Notes Vibe, Offnose, RITUALS, and Tmall to introduce a variety of new interactive experiences. In addition, exclusive dining benefits were offered in collaboration with the West Bund International Convention and Exhibition Center, GATE M, Media Harbor Garden, West Bund Garden and Lumina Shanghai.

更多精彩內(nèi)容&活動(dòng)一覽

Highlights of Activities

調(diào)香師展區(qū)·第三季

Noses · Season 3

海內(nèi)外博主&媒體代表

深度游逛氣味上海

Influencers & Media Insights

Exploring Notes Shanghai

中外博主精選香氣清單

Influencers-Approved Fragrance Favorites

點(diǎn)擊上圖查看完整榜單

Click the image above to view the full list.

精彩品牌展位設(shè)計(jì)

Outstanding Brand Booth Designs

《NEZ in CHINA》第三期&

《FUTURE50》中文版

現(xiàn)場重磅首發(fā)

Exclusive On-Site Debut: NEZ in CHINA Issue 3 & FUTURE50 Chinese Edition

李佳琦直播間x 美美上海

專場直播

Li Jiaqi Live × Beauty Shanghai

Special Live Broadcast

每一屆展會(huì)，我們都會(huì)有很多未盡的遺憾，也會(huì)聽到不同討論與爭議。正因如此，我們尤其珍視大家給出的每一條反饋——關(guān)于動(dòng)線、服務(wù)、活動(dòng)設(shè)置、體驗(yàn)細(xì)節(jié)……這些真誠的聲音幫助著我們不斷校正方向。

我們已經(jīng)將本屆展會(huì)的各類反饋一一記錄，并將認(rèn)真復(fù)盤、積極調(diào)整，在未來的展會(huì)中持續(xù)提升體驗(yàn)與專業(yè)度。

At every edition of the exhibition, there are always aspects we wish we could improve, and we hear a variety of discussions and differing opinions. For this reason, we particularly value every piece of feedback—from visitor flow, service, and event setup to the finer details of the experience. These candid insights help us continually refine our approach.

All feedback from this edition has been carefully recorded, and we will thoroughly review and actively implement improvements to enhance both the visitor experience and professional standards in future editions.

氣味上海步入第五屆，也是我們與大家共同走過的又一個(gè)重要時(shí)刻。展會(huì)的規(guī)模在逐步擴(kuò)大，內(nèi)容也日趨豐富，作為目前亞洲最具影響力的香氛行業(yè)平臺(tái)之一，我們深知?dú)馕渡虾Ｕ缲?fù)著來自行業(yè)與市場的更多期待。

面對(duì)快速變化的行業(yè)環(huán)境，我們始終希望保持探索與學(xué)習(xí)的姿態(tài)，讓氣味上海成為一個(gè)持續(xù)生長的平臺(tái)，與整個(gè)產(chǎn)業(yè)一同前行、共同進(jìn)步。

As Notes Shanghai enters its fifth edition, it marks another significant milestone shared with all of you. The exhibition continues to grow in scale and richness of content, and as one of the most influential fragrance industry platforms in Asia, we are fully aware of the increasing expectations from both the industry and the market.

Amid a rapidly evolving industry landscape, we remain committed to a spirit of exploration and learning, striving to make Notes Shanghai a continuously evolving platform that moves forward in tandem with the entire fragrance community.

從設(shè)立沙龍區(qū)、調(diào)香師展區(qū)，到研發(fā)氣味柜子、籌劃特展版塊，再到聯(lián)合業(yè)界權(quán)威發(fā)布行業(yè)讀物《NEZ in CHINA》與《FUTURE50》，我們希望每一屆氣味上海都能有新的嘗試，哪怕只是一小步。愿氣味上海可以成為一本不斷續(xù)寫的書，讓每一位參與者都能從中獲得自己所需的啟發(fā)與答案。

在此，我們衷心感謝所有參與展會(huì)的展商、買家、博主、媒體和眾多香水愛好者們，感謝每位合作伙伴的支持與信任，感謝上海西岸國際會(huì)展中心的傾心協(xié)助，感謝所有為本屆展會(huì)提供餐飲與服務(wù)支持的伙伴，也衷心希望各位都在氣味上海2026春季展中收獲了心中所想。

From establishing the Notes Salon and the Perfumers’ Area - Noses, to developing scent cabinets and planning special exhibitions, and collaborating with industry authorities to release publications such as NEZ in CHINA and FUTURE50, we strive to bring something new to each edition of Notes Shanghai—even if it is just a small step. We hope that Notes Shanghai can become an ever-unfolding book, offering every participant inspiration and insights they seek.

We would like to express our heartfelt thanks to all exhibitors, buyers, bloggers, media representatives, and fragrance enthusiasts who joined the event; to every partner for their support and trust; to the West Bund International Convention and Exhibition Center for their dedicated assistance; and to all partners who provided catering and service support. Above all, we sincerely hope that everyone found what they were looking for at Notes Shanghai 2026SS.

展會(huì)雖已落幕，香氣之旅仍在繼續(xù)。

4月9日至11日，氣味上海將攜10個(gè)中國香水香氛品牌赴法，參加由NEZ主辦的巴黎香水周，并于4月9日至30日，攜手巴黎歌劇之香 FRAGRANCE DE L'OPERA ，打造線下香水快閃店。20+中國香水香氛品牌即將集體亮相巴黎街頭，與來自世界各地的訪客見面。

Although the exhibition has concluded, the journey of scent continues.

From April 9 to 11, Notes Shanghai will bring 10 Chinese fragrance brands to France to participate in Paris Perfume Week, organized by NEZ. Additionally, from April 9 to 30, in collaboration with Fragrance de l’Opéra Paris, we will launch an offline fragrance pop-up store. More than 20 Chinese fragrance brands will soon take to the streets of Paris, engaging with visitors from around the world.

點(diǎn)擊上圖了解巴黎香水周與巴黎香水快閃店詳情

Click the image above for details on Paris Perfume Week and the Paris Fragrance Pop-Up

10月14-17日，氣味上海2026秋季展將于上海西岸國際會(huì)展中心舉辦。

敬請(qǐng)期待氣味上海的下一段旅程，我們秋天再見。

From October 14 to 17, Notes Shanghai 2026AW will take place at the West Bund International Convention and Exhibition Center in Shanghai.

We look forward to the next chapter of Notes Shanghai—see you this fall.