視頻惹眾怒，知名品牌致歉！

近日，知名鼠標制造商羅技（Logitech）在官方賬號發布的一則視頻引發爭議。

Logitech China issued an apology late Thursday after a promotional video posted by an authorized retailer described consumers as dogs, triggering widespread backlash online.

該視頻宣傳其GPW3鼠標，配文“當你說‘我不會再花一分錢’時，我一降價，還不是像狗一樣跑過來”。

The video, promoting a computer mouse, carried the caption: "Once I cut the price, you'll come running like a dog."

目前，惹爭議的視頻已下架，而在該賬號26日晚的直播間和會員群中，仍有眾多網友留言表達不滿。

3月26日深夜，微博賬號@羅技中國 發布聲明，就不當視頻內容致歉。

聲明提到：對于抖音平臺 “羅技G官方旗艦店” 發布的極其不當內容，羅技中國感到由衷的震驚與痛心。我們完全理解并感同身受每一位玩家的失望與憤怒 ，對此我們向廣大用戶致以最誠摯的道歉。

In a statement, Logitech China said it was "shocked and deeply pained" by the "extremely inappropriate content" and offered its "most sincere apologies" to affected consumers.

“羅技G官方旗艦店” 由羅技中國授權上海百事得電子有限公司運營，負責羅技產品在抖音渠道的銷售。

經調查，此次違規內容系上海百事得電子有限公司員工個人跳過了羅技中國的營銷材料審核流程擅自發布，嚴重違反了羅技中國的品牌準則。羅技中國將深刻檢討對授權店鋪營銷行為的管理力度，堅決杜絕此類事件再次發生。

Logitech China noted that the Douyin store is operated by Shanghai Best Electronic Co, which is authorized to manage sales of Logitech products on the platform.

Following an internal investigation, Logitech China said an employee of the firm had posted the video without going through the brand's required marketing review process, calling it a "serious violation" of company guidelines.

Logitech pled ged to strengthen oversight of authorized stores and tighten its review of ma rketing materials to prevent similar incidents.

隨后，上海百事得電子有限公司也通過抖音賬號@羅技 發布了致歉信。其中稱，“我們在此鄭重承諾，絕不將責任推諉于任何個人或單一團隊，我們將正視并承擔店鋪在管理，監督與價值觀傳導上的全部責任。”

“我們知道，大家看到那條視頻后感到憤怒，失望，甚至覺得被冒犯。這確實是一次很不好的體驗，我們理解大家的心情，也接受所有的批評。每一位玩家都值得被尊重，我們沒能守住這個底線，非常愧疚。”

“該視頻已被永久刪除，團隊已被嚴肅處理。羅技品牌方已直接介入，監督我們嚴格管理賬號運營，徹底整改內容發布流程，加強全員培訓，杜絕此類事件再次發生?！?/p>

Shanghai Best Electronic Co also issued a separate apology through the store's Douyin account, saying the video had been permanently removed and that the employees responsible had been disciplined.

來源：中國青年報 界面新聞 @羅技中國 上海日報

跟著China Daily

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