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惠普明確表示,內存價格已大幅上漲,如今在新電腦生產成本中,內存所占預算已是此前的兩倍(reaching the point where system memory now eats up double the budget allocation it previously did with the cost of making a new PC)。
據《The Register》報道,惠普在2026年第一季度財報電話會議上披露了這一信息。惠普表示,上一季度PC內存成本占總預算的15%至18%,而如今已占到35%。這意味著內存價格幾乎翻了一番。
除此之外,消息稱隨著2026年推進,內存模組所占的成本預算比例還有可能繼續上升(On top of that, we're told that the amount of said budget that the memory modules consume is likely to increase as 2026 rolls onwards)。
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惠普臨時首席執行官布魯斯·布魯薩德指出,該PC廠商已簽訂今年的長期供應合同,同時還“完成了新供應商的認證,為核心平臺建立了戰略庫存,并將新材料認證周期縮短一半,以加快產品配置調整。”
表面看來,內存占物料清單(元器件總成本)的比例漲幅相當驚人。事實上,其占比已超過三分之一。
不過,對于一直關注消費級內存套裝(尤其是DDR5)價格上漲的人來說,這一情況并不算意外(that won't come as much of a surprise to those who've been following the price hikes we're seeing for consumers with RAM kits, particularly DDR5 models)。
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即便坐擁全球第二大PC廠商的體量(僅次于聯想)、手握海量已采購內存庫存,惠普仍深陷內存成本困境。聯想也已預警,3月起消費級PC將因內存漲價而提價(Speaking of Lenovo, that firm is already warning about RAM-driven price increases for consumer PCs in March)。
惠普臨時CEO提及拓展新供應商的表態格外值得關注——近期中國內存廠商的高性價比產品頻頻進入行業視野。
惠普是否會引入長鑫存儲(CXMT)等亞洲芯片填補供應鏈缺口?目前雖只能推測,但這一結論已被不少人迅速得出(We can only speculate, but that's an obvious conclusion that some folks are understandably leaping to)。
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這位臨時首席執行官還提到,要“調整產品配置、引導需求,使現有供應與客戶需求相匹配”。
這一表態可被解讀為:惠普可能會在更多主流筆記本上搭載8GB內存,以抑制售價上漲(which could be read as a hint about having more laptops with 8GB of RAM to rein in the price rises for more mainstream HP notebooks)。
盡管這會削弱產品的未來適用性,但此舉或許非做不可(That may be a necessary move, albeit an unfortunate compromise in terms of future-proofing)。
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顯而易見,本輪內存危機讓整個行業處境艱難,即便是PC制造領域的頭部企業也不例外。
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