voco Seoul Myeongdong, Seoul / 煥活首爾，潮韻芯生

來源：設計先鋒隊（ID:toot8448）

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In the bustling heart of Seoul’s Myeongdong, voco Seoul Myeongdong (an IHG Hotel) rises as a vibrant fusion of brand identity and local spirit. Designed by Studio Eccentric, this 24,500 m2 hotel—reborn from a post-pandemic closed building—embodies the theme “Vibrant Heart of Seoul.” Drawing from Myeongdong’s historical depth, dynamic energy, and trendy allure, the design weaves the locality into voco’s essence, creating a space that honors the neighborhood’s soul while delivering IHG’s signature hospitality.

在首爾明洞的繁華核心，明洞 voco 酒店（洲際酒店集團旗下）以品牌特質與在地精神的鮮活融合驚艷亮相。由 Studio Eccentric 設計的這座 24500 平方米酒店，從疫情后閑置的建筑中煥新重生，承載著 “首爾活力之心” 的核心主題。設計汲取明洞的歷史底蘊、動感活力與潮流氣息，將在地特色融入 voco 品牌基因，打造出一處既尊重街區靈魂，又彰顯洲際酒店集團標志性待客之道的空間。

The design embraces efficiency without compromising charm, transforming the existing building within a limited timeframe. Rather than overhauling everything, Studio Eccentric retained the original floor and wall finishes, infusing voco’s brand colors—vibrant yellow and calm blue— to create harmony. This thoughtful approach balances preservation and renewal, turning constraints into strengths. The result is a space that feels both familiar and fresh, where the old and new coexist seamlessly, reflecting Myeongdong’s own blend of tradition and modernity.

設計在有限時間內改造既有建筑，兼顧效率與魅力。Studio Eccentric 并未全盤翻新，而是保留了原始的地面與墻面飾面，注入 voco 品牌標志性的活力黃色與沉靜藍色，營造出和諧氛圍。這場精心的設計在保留與革新間找到平衡，將限制轉化為優勢。最終呈現的空間既熟悉又新鮮，新舊元素無縫共生，恰如明洞本身兼具傳統與現代的獨特氣質。

Dual lobbies cater to diverse guests with intentionality. The first-floor main lobby welcomes individual travelers from the main road, while the second-floor lobby serves foreign group tourists, connecting seamlessly to tour buses. Both spaces speak the same design language: brand elements highlighted against the existing backdrop, unifying the experience. The color palette of yellow and blue complements the original finishes’ calmness, creating a cohesive, inviting atmosphere that caters to different travel needs without sacrificing consistency.

雙大堂設計貼心適配不同賓客需求。一層主大堂迎接從主干道而來的散客，二層大堂則服務外國團隊游客，與旅游巴士無縫銜接。兩個空間沿用統一設計語言：在既有背景上突出品牌元素，讓體驗保持連貫。黃藍配色與原始飾面的沉靜質感相得益彰，營造出統一而親切的氛圍，既滿足多樣出行需求，又不失品牌一致性。

The 18th-floor VIP club lounge is a serene retreat with panoramic Namsan views. Warm wood-textured flooring, calm fabric-built-in furniture, and yellow-accented chairs create an elegant, cozy atmosphere. Here, guests can unwind amid refined surroundings, escaping the bustle below while still feeling connected to the city. Every detail—from the material selection to the color accents—speaks to luxury and comfort, offering a premium experience that elevates the hotel’s hospitality to new heights.

18 層的 VIP 俱樂部酒廊是一處坐擁南山全景的靜謐休憩地。溫暖的木紋地板、質感沉靜的布藝嵌入式家具，搭配黃色點綴的座椅，營造出優雅而舒適的氛圍。賓客可在精致的環境中放松身心，遠離下方的喧囂，卻仍與城市保持聯結。從材質選擇到色彩點綴，每一處細節都彰顯著奢華與舒適，為酒店的待客之道賦予更高維度的優質體驗。

Guest corridors and rooms continue the brand narrative with bold patterns and warm tones. The elevator hall’s striking designs lead guests to rooms adorned with mural walls that embody voco’s spirit. Room carpets feature yellow textures on a warm base, balancing casual sophistication with comfort. These details turn ordinary stays into memorable experiences, reflecting Myeongdong’s trendy vibe while ensuring a restful night’s sleep—proof that style and functionality can coexist harmoniously.

客房走廊與房間以大膽的圖案與溫暖的色調延續品牌敘事。電梯廳的醒目設計引導賓客步入飾有壁畫墻的客房，壁畫處處彰顯 voco 的品牌精神。客房地毯以溫暖底色搭配黃色紋理，在休閑精致與舒適感間取得平衡。這些細節將普通的入住體驗轉化為難忘的記憶，既呼應明洞的潮流氛圍，又保障了安睡之夜 —— 印證了風格與功能性完全可以和諧共生。

voco Seoul Myeongdong is more than a hotel; it’s a celebration of Myeongdong’s vibrant soul and voco’s brand essence. Studio Eccentric’s design turns a post-pandemic renovation into a masterpiece of locality and identity. By honoring the existing building, embracing the neighborhood’s energy, and infusing brand character, the hotel becomes a dynamic hub where travelers connect with Seoul’s heart. It proves that adaptive reuse can create spaces with depth, personality, and purpose—where every stay is a journey into the city’s vibrant spirit.

明洞 voco 酒店遠不止是一處住宿之所；它是對明洞活力靈魂與 voco 品牌精髓的雙重禮贊。Studio Eccentric 將這場疫情后的翻新工程，打造成在地特色與品牌個性兼具的杰作。通過尊重既有建筑、擁抱街區活力、注入品牌特質，酒店成為旅行者觸摸首爾心臟的動感樞紐。它證明了適應性再利用完全可以創造出兼具深度、個性與意義的空間 —— 在這里，每一次入住都是一場深入城市活力靈魂的旅程。

▼效果圖（2張）

編輯：夏邊際

撰文：豆寶寶

校改：吳一仁

編排：布忠耀

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