春晚總導演回應“機器人濃度超高”

2月16日春晚播出后，多個關于機器人的話題沖上熱搜。

據了解，在2025年央視春晚上，宇樹科技的機器人靠節目《秧bot》一炮走紅；今年，宇樹科技、魔法原子、銀河通用、松延動力四家機器人企業亮相2026年央視春晚。

Robots became one of the biggest talking points online after the 2026 CCTV Spring Festival Gala aired on Monday, with multiple robot-related topics trending on social media and driving a surge in consumer interest.

Several robotics companies, including Unitree Robotics, MagicLab, Galbot and Noetix Robotics, showcased their technologies on the national stage.

兩臺近63萬元機器人被搶購

春晚帶動機器人搜索量環比增長超300%

記者獲悉、馬年春晚開播兩小時（2月16日20:00-22:00），京東機器人搜索量環比增長超300%，客服問詢量增長460%，訂單量增長150%。新增訂單覆蓋全國100多座城市，從一線城市到大小縣域均有分布。

Within two hours of the broadcast, e-commerce giant JD.com reported a 300 percent surge in searches for "robots", a 460 percent spike in customer inquiries, and a 150 percent jump in orders compared to the previous period, according to The Paper.

The buying frenzy spanned over 100 cities, from first-tier metropolises to smaller counties, signaling a nationwide appetite for intelligent machines.

春晚總導演：希望春晚讓觀眾看到機器人發展

總臺馬年春晚總導演于蕾說，春晚直播結束，主創團隊就像考試結束，接下來就是等待觀眾“閱卷”。大家很享受籌備和直播的過程，會為零點準時倒計時歡呼，也會為了虛擬團隊呈現歡呼。今年的春晚機器人“濃度”超高，希望通過節目讓觀眾看到中國機器人產業立體化的狀態。

Yu Lei, chief director of this year's Spring Festival Gala, said the team felt relieved after the live broadcast, likening the experience to finishing an important exam and waiting for audience feedback.

She added that the strong presence of robots in this year's gala was intended to showcase the diverse development of China's robotics industry through the performances.

來源：中國新聞社 每日經濟新聞 看看新聞 央視春晚 上海日報

跟著China Daily

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