“張雪的機車”被封禁！張雪機車嚴正聲明

??““張雪機車”官方賬號日前發布聲明稱，小紅書平臺所有自稱“張雪的機車”的賬號均為假冒賬號。

A surge in fake accounts has been reported on Chinese social media platforms, as users exploit trending topics to drive traffic and generate profit.

據中國青年報記者注意到，小紅書“張雪的機車”賬號已被封禁。

The official account of ZXMOTO recently issued a statement saying that all Xiaohongshu accounts claiming to be "ZX's MOTO" are fake. The account in question has since been banned, China Youth Daily reported.

每當出現網絡熱點，一批假冒仿冒賬號就如雨后春筍般涌現。

據法治日報，這些賬號表現為網絡用戶利用網絡空間的虛擬性隱匿其真實身份，冒充近期熱門流量人物或相關關聯主體，運營邏輯就是“搭便車”——不投入真實情感與創作成本，僅靠模仿熱點人物來收割流量蹭熱度，進而牟利。

Such accounts typically exploit online anonymity to pose as popular figures and "free ride" on their fame without producing original content, Legal Daily said.

廈門大學法學院副教授姜孝賢介紹，社交賬號“碰瓷”的核心是身份混淆對市場識別秩序的影響，即使未完全復制原標識，只要可能導致用戶瞬間混淆，即構成“引人誤認”。

Jiang Xiaoxian, an associate professor at Xiamen University's law school, said the key issue is whether such accounts create public confusion. Even partial imitation that leads to misidentification can be considered misleading.

“‘碰瓷’社交賬號可能承擔多種法律責任。如果侵犯了他人的姓名權和肖像權，構成民事侵權；利用AI技術偽造名人形象打廣告，涉嫌欺詐；冒充他人進行詐騙，觸犯刑法，面臨刑事責任；還可能構成不正當競爭，承擔相應的行政責任。”姜孝賢說，如果“碰瓷”賬號發布的內容對被“碰瓷者”的聲譽造成了負面影響，還可能構成對其名譽權的侵犯。除“碰瓷”者外，平臺也可能承擔法律責任。

He added that such practices may incur civil, administrative or even criminal liability, including infringement of name or reputation rights, fraud, or unfair competition. Platforms may also be held accountable.

來源：津云 中國青年報 張雪機車 瀟湘晨報 法治日報

跟著China Daily

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