據英國廣播公司(BBC)和《獨立報》28日報道,蘇格蘭政府近日撤下了一張用于旅游推廣的廣告圖片,原因是公眾質疑該照片并非拍攝于蘇格蘭高地,而疑似取景于中國長白山。
The Scottish government has withdrawn an image used in a Highland bus travel campaign, after the photo appeared to show a bus driving in China.
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蘇格蘭方面撤下的旅游廣告圖 圖源:英媒
報道稱,該廣告旨在推廣蘇格蘭高地及群島地區(qū)的巴士旅游出行方式,并宣傳“2英鎊票價封頂”的優(yōu)惠政策。使用這幅照片的相關廣告曾在社交媒體以及交通運輸公司的網站上展示。畫面中,一輛巴士行駛在蜿蜒的山路上,周圍是起伏的山地、巖石與草地交織的景觀,整體風貌與蘇格蘭高地頗為相似。
The advert for a pilot scheme shows an image of a bus travelling on a winding road through a landscape that shares similarities to the rural Highlands.
The marketing campaign advertises a £2 bus fare cap pilot which was rolled out across all of the Highlands and islands from March 23.
然而,有社交媒體用戶指出,畫面中道路兩側設有綠色防撞護欄,且巴士車身同為綠色,這些特征在蘇格蘭北部并不常見。由此,有人推測該照片更可能拍攝于中國長白山國家級自然保護區(qū)。
But eagle-eyed social media users noticed that the road had bright green crash barriers and a green bus — sights which are not familiar in the north of Scotland.
They suggested it appeared to be the Changbai Mountain National Nature Reserve in Northeast China.
對此,蘇格蘭交通部門回應稱,此次宣傳活動誤用了外部營銷機構提供的錯誤圖片。目前,相關圖片已被撤下。蘇格蘭交通局發(fā)言人表示,此前已明確要求所用圖片需真實反映當?shù)仫L貌及實際運營車輛,但“營銷機構提供了一張錯誤的圖片”。該圖片現(xiàn)已從所有宣傳材料中移除,并停止在各類傳播渠道中繼續(xù)使用。
Transport Scotland confirmed that an incorrect image was provided by an external marketing agency and has now been removed from communication packs.
來源:環(huán)球時報 英國廣播公司
跟著China Daily
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